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9.01.2004
Branded?
Here's an odd thing: branding firm Landor Associates and research firm Penn, Schoen and Berland have released a joint study which attempts to compare and contrast the current presidential candidates with the brand names for some well-known commercial goods and services, and then draws some conclusions about their "marketability" among voters based on those comparisons.
Fer instance, here's a chart ostensibly showing how undecided voters view the candidates: 
The study claims these results are neither good nor bad, but provide an interesting view of the brands and candidates as having both good and bad points to consider (i.e. reliable but stodgy brands versus flashy but untested brands). (via waxy)
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