Target: Audience

As will probably come as no surprise to my friends and family, I like to watch TV. My real problem is that when I watch TV, I watch TV. And so there are oftentimes things that stick out to me that most folks would let slide or otherwise wouldn’t take notice of. Val is the same, and treats television in the same way I do — which is how we found ourselves watching the nightly news on Sunday night on ABC, laughing ourselves silly.

Have you ever taken notice just what kind of commercials a given network is running at a given time? Take ABC’s Sunday night news, for instance: apparently, it’s all ads for laxatives, arthritis medications, Viagra, and sleep aids such as adjustable beds. Every commercial break was clearly intended for a — how shall we say — more mature audience. Now, normally we’re NBC people — Tom Brokaw in the house, y’all — and so we’re treated to ads for mutual funds, cars and fast food. I have no idea what CBS does with it’s time, as I tend to avoid that network like the plague. But are we alone in seeing a trend? Do more constipated people watch Peter Jennings than Dan Rather?

On a related note: Toys R Us is criticized for an ad showing Geoffrey the Giraffe inhaling helium from a balloon. I probably wouldn’t have really paid attention to this story, were it not for one very important detail that Val pointed out the other day and that no one else seems to be getting: it’s a hot air, not a helium, balloon. Whoops.

Also, back to the ABC thing: Terry Moran just wasn’t doing it for me, guys. Where’s Koppel when you need him?

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