All right, all you readers out there who have a passion for brew. I’m working on a project at school where we are–TA DA–promoting the whole damn category of beer.
The slight catch is that those silly beer brewers have already launched a campaign (you may have seen the “cheers” commercial during the Super Bowl), but we need to tell them whether or not it is a good idea.
So, in the name of good market research, take a few moments to check out Here’s To Beer, the campaign website, and tell me what you think. Is this information that is useful to you? What do you think?
