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All right, all you readers out there who have a passion for brew. I’m working on a project at school where we are–TA DA–promoting the whole damn category of beer. The slight catch is that those silly beer brewers have already launched a campaign (you may have seen the “cheers” commercial during the Super…
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To many, Super Bowl Sunday is a celebrated athletic contest. To those of us studying marketing, it’s a case study in progress. (In fact, today, we trudged through a short, one-hour midterm and were rewarded in the second hour of class with a screening of several brand-spanking new beer commercials to be aired during…