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To many, Super Bowl Sunday is a celebrated athletic contest. To those of us studying marketing, it’s a case study in progress. (In fact, today, we trudged through a short, one-hour midterm and were rewarded in the second hour of class with a screening of several brand-spanking new beer commercials to be aired during…
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OK, seriously, I usually like the Washington Post. They provide good, in-depth coverage of all goings-on inside the Beltway. But this?!? I must say I’m wondering about the editors… Do we really need to know the role astrological sign plays in political decisions?